45% of baby boomer investors now favour holding Bitcoin over traditional safe-haven asset gold in their portfolios, according to financial advisory and asset management organisation deVere Group‘s survey.
The growing adoption by institutional investors and integration into the regulated financial system have significantly driven this shift. Major financial institutions, including multi-trillion-dollar asset managers, have increasingly integrated Bitcoin into their portfolios, offering clients exposure through familiar financial products.
The survey of over 700 deVere clients worldwide has highlighted the growing mainstream acceptance of Bitcoin, even among the traditionally conservative baby boomer generation—those born between 1946 and 1964.
This marks a broader trend of increasing mainstream acceptance of cryptocurrencies across all demographics, driven by institutional participation, regulatory advancements, and the introduction of Bitcoin ETFs.
Historically, Baby Boomers have gravitated towards stable investments such as gold. However, the survey has shown that this generation is beginning to recognise Bitcoin not just as a speculative asset but as a legitimate hedge against inflation and a high-growth investment opportunity.
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The involvement of major financial institutions in the cryptocurrency space has played a crucial role in this shift, according to the researchers, as their participation has increased liquidity, reduced volatility, and enhanced trust among traditionally conservative investors.
The introduction of Bitcoin ETFs has further lowered the barrier to entry for boomers, providing a regulated and accessible way to invest in digital assets without the need to directly manage cryptocurrencies.
Bitcoin ETFs have simplified access to Bitcoin for investors, especially those unfamiliar with managing digital assets directly, highlighted Nigel Green, CEO and Founder of deVere Group. “The entry of more and more institutional investors into the Bitcoin market has also contributed to increased liquidity and reduced volatility, two factors that make Bitcoin more appealing to conservative investors. As baby boomers see established financial institutions embrace Bitcoin, their trust in the asset grows, prompting them to consider it as a viable alternative to gold.”
Regulatory clarity, particularly in markets like the US, has also been pivotal in reassuring older investors, they added. The approval of Bitcoin ETFs by the Securities and Exchange Commission has underscored Bitcoin’s legitimacy as part of the regulated financial ecosystem, the researchers highlighted.
