Professor Omri Ross, chief blockchain officer of social trading platform eToro, recently spoke with Funds Europe about the importance of tokenisation within the retail and wealth management markets.
In late July, the social trading platform eToro announced that it would be tokenising the top 100 listed US equities as part of its “journey towards a tokenised future”. The first step was taken back in 2019 when eToro launched tokenised gold and silver alongside fiat currencies.
With its latest move, the company, which launched in 2007 and now has more than 40 million registered users, will be launching US equities as ERC20 tokens on the Ethereum blockchain.
As eToro co-founder and CEO Yoni Assia said at the time: “We’ve been long-term believers in a tokenised future. Blockchain will facilitate the greatest ever transfer of wealth, as traditional assets are tokenised and moved onto the blockchain.”
