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Vanguard appoints head of advisory

by Funds Europe
1 October 2025
Vanguard appoints head of advisory
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US-based asset manager Vanguard has appointed Gillian Hepburn to the role of head of adviser solutions  for the UK.

She will report into Doug Abbott, head of the UK Client Group, and will join the UK Distribution Leadership Team.

As head of Adviser Solutions, she will be responsible for driving the development of Vanguard’s Model Portfolio Services (MPS), managing strategic relationships with platform partners, and overseeing the evolution of the broader adviser solutions offer.

Said Abbott: “She brings deep expertise in the adviser and platform space and joins at a time of continued growth and innovation for our UK business. Over the past couple of years, we have invested heavily in both product solutions and research and insights for UK advisers. Gillian’s experience and insight will be invaluable as we continue to expand our support for financial professionals.”

Vanguard works with over 5000 adviser firms in the UK, who entrust £150bn to Vanguard’s mutual funds, multi-asset solutions, Model Portfolio Services and ETFs.

Vanguard launched its first MFS in 2022, consisting of two ranges of index model portfolio strategies, available across 11 adviser platforms. Vanguard has also built custom model portfolios with financial advice firms and institutions in the UK. In 2024, Vanguard launched the Adviser Research Centre (ARC), to provide practical insights and advocacy for financial professionals.

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