Terry will succeed Nick Trueman, who has decided to leave the firm at the end of 2025 to create a better structure around his family responsibilities and work commitments.
Terry brings over 20 years of asset management experience to the role, including positions at BlackRock, UBS, and Columbia Threadneedle. Since joining T. Rowe Price in 2017 as head of EMEA marketing, she has played a pivotal role in expanding the firm’s local marketing capabilities across the region. In 2022, Terry transitioned to head of UK & Ireland distribution, where she has delivered strong leadership and strategic clarity, driving commercial success through initiatives such as key intermediary partnerships and the successful UK launch of the US Structured Research fund.
As head of EMEA distribution, Terry will continue to lead the distribution teams for the UK, Ireland, and EMEA Platforms.
Scott Keller, head of Americas, APAC, and EMEA distribution at T. Rowe Price, said: “Nick leaves with our thanks for his contribution to the APAC and EMEA distribution businesses over the last 18 years and with our very best wishes for his next chapter.”
Keller continued, “Nat’s leadership, energy, and strategic focus are exactly what we need to continue to drive our EMEA business forward. Her track record of delivering results and building strong client partnerships positions her perfectly for this role. I look forward to her continued impact on our distribution capabilities across the region.”
Terry and Trueman are expected to work closely together through the remainder of 2025 to ensure a smooth transition.










