Sanlam Private Investments is to be renamed Sanlam Private Wealth as part of a rebranding exercise to support its globalisation push.
Craig Massey, chief executive of Sanlam Private Wealth, says that the rebranding is to illustrate that the business is less UK-centric and can bring in global resources to benefit its clients.
The firm, which is part of Sanlam Group, says the new name now matches that of its South African parent company.
Sanlam’s private wealth division also operates in Australia and Switzerland.
“Our new name symbolises the final ‘hurdle’ in our evolution and we are looking forward to a successful future as Sanlam Private Wealth,” says Massey.
Sanlam Group started in 2003 as an African life insurance company. Globally, the company has $50 billion (€45 billion) of assets under management.
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