Natixis Asset Management will be renamed Ostrum Asset Management in April in a rebranding which will see all its funds given new names by the end of the year.
Matthieu Duncan will remain as chief executive officer of the renamed company, which will focus on its core investment capabilities, fixed income, equity and insurance.
The firm, an affiliate of Natixis Investment Managers, will continue to roll out alternative solutions, such as collateralised debt obligations and private debt on real assets.
It will rely on Natixis Investment Managers’ global distribution platform, as well as the Groupe BPCE retail banking networks, to drive its growth.
Ostrum, meaning “purple coloured”, was chosen to connect the firm to its parent companies Natixis and Groupe BPCE, the firm said.
Jean Raby, chief executive officer of Natixis Investment Managers, said: “Ostrum Asset Management is our largest affiliate, and its distinct brand name re-affirms its key role in Natixis Investment Managers’ multi-affiliate structure.”
Ostrum Asset Management has €324.5 billion in assets under management.
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