Michel Longhini has been appointed as head of private banking at Edmond de Rothschild, joining from rival bank Union Bancaire Privée (UBP) where he has been chief executive since 2010.
With his appointment to the newly-created role, Edmond de Rothschild completes its new governance structure which was announced on March 13, according to the bank. Longhini’s departure from UBP was announced last week.
His role will entail overseeing the group’s entire private banking business with a view to accelerating commercial growth and developing products and solutions to meet the needs of “affluent families and entrepreneurs”.
Based in Geneva, Longhini will take up the position on November 1, bringing with him nearly 30 years of industry experience. Prior to UBP he worked at BNP Paribas where he was chief executive of international wealth management.
Exclusively dedicated to wealth management for private and institutional clients, the Edmond de Rothschild group had 169 billion Swiss francs (€148 billion) in assets under management as of the end of 2018.
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