• Privacy Policy
  • Cookie Policy
  • Funds Global
    • Funds Global Asia
    • Funds Global Mena
    • Funds Tech
SUBSCRIBE
Funds Europe
No Result
View All Result
  • News
    • All news
    • People moves
    • Fund launches
  • Analysis
    • Insights
    • Content Hubs
    • Industry comment
    • Interviews
    • Opinion
    • Roundtable features
    • White paper library
  • Investments
    • Alternatives & private markets
    • Emerging markets
    • Equities
    • ETFs
    • ESG
    • Fixed income
    • Top 200 Fund Managers
  • Asset Servicing
    • Fund administration
    • Distribution
    • Technology
    • Trading
    • Trading & transfer agency
  • Regulation
    • Legal
    • Regulation
  • Reports
    • Industry Reports
    • Research Reports
    • Event Reports
  • Content Hubs
  • Events
    • Funds Europe Awards
    • Industry events
    • Webinars
  • Media
    • Magazines
    • Podcasts
    • Videos
  • About Us
    • Editorial team
    • The Magazine
    • Media Pack
    • Subscribe
    • Write For Us
    • Contact Us
  • Top 200
Funds Europe
No Result
View All Result

FundForum Spotlight 2025

US Bank's Tony O'Brien celebrates a quarter century of ETFs in Europe

by Funds Europe
27 May 2025
FundForum Spotlight 2025
Share on FacebookShare on Twitter

IMPower FundForum takes place from 23-25 June in Monaco this year. Ahead of the event, now in its 35th year, we spoke to some of the participants about various panel topics including industry growth and regulatory trends.

ETFs in Europe are now 25 years old. That’s a milestone for any relationship but for ETFs in particular it represents a quarter of a century of innovation, evolution, and growth.

Starting as purely passive plays, ETFs were immediately recognised as a better way to equities cash quickly within a portfolio. In Europe, the products were initially adopted by the institutional investing community as  buy and hold securities that were a cheaper and more efficient way of getting quick access to a major market index.

This was far from the expectation and experience from the US where we had seen a much more retail based audience for ETFs. Over time, ETFs began to be seen less as vehicles to deliver passive exposure and more as  vehicles which can deliver any kind of exposure.

Today, with an incredible two and a quarter trillion dollars invested in European ETFs, the industry has been transformed from a community of simple index trackers to an entire ecosystem of strategies, all delivering the transparency, liquidity and ease of price discovery that the ETF wrapper facilitates.

At US Bank, we have had a privileged view of that evolution. Servicing almost 800 products in the US allows us a unique vantage point where we can see trends as they unfold.

Today, the US market is replete with new products,  none of which reflect the passive nature of earlier ETFs. Everything is active, delivering outperformance across markets ranging from equity to fixed income to crypto.

If we follow conventional wisdom and accept that what we see in the US is sure to be replicated in Europe, we are likely to see more active managers come to Europe with strategies that will test regulators, administrators and APs in how they fit into Europe’s structures and markets. The only certainty is that the products will arrive and the industry will adapt to make room.

Tony O’Brien, chief commercial officer at custodian and fund administrator US Bank

Latest from FundsEurope

The frictionless fund: Bridging TradFi and DeFi through tokenised distribution

The frictionless fund: Bridging TradFi and DeFi through tokenised distribution

19 June 2026
Rearranging the building blocks

Rearranging the building blocks

19 June 2026
Funds Europe Awards 2026 Event logo

FE Awards sponsor update

19 June 2026
Mediolanum launches fixed income fund

Fixed income ETFs gain ground amid market uncertainty

19 June 2026
Tokenisation comes of age

Tokenisation comes of age

19 June 2026
A value-based case for today’s European banks

A value-based case for today’s European banks

19 June 2026
Next Post
Amundi to launch European defence ETF

BNP Paribas AM launches European defence ETF

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

ASSET MANAGEMENT: AI & FINCRIME

LATEST ISSUE

VIDEO

NEWSLETTER SIGNUP


Join our mailing list to receive our latest news updates, magazine features, thought leadership and market research & analysis.



SUBSCRIBE NOW
  • Contact
  • Editorial team
  • The magazine
  • Privacy Policy
  • Terms & Conditions

© 2026 Funds Europe Limited, a wholly owned subsidiary of Definite Article Media Limited. Website design by Bedazzled Publishing Services Limited.

Add New Playlist

No Result
View All Result
  • News
    • All news
    • People moves
    • Fund launches
  • Analysis
    • Insights
    • Content Hubs
    • Industry comment
    • Interviews
    • Opinion
    • Roundtable features
    • White paper library
  • Investments
    • Alternatives & private markets
    • Emerging markets
    • Equities
    • ETFs
    • ESG
    • Fixed income
    • Top 200 Fund Managers
  • Asset Servicing
    • Fund administration
    • Distribution
    • Technology
    • Trading
    • Trading & transfer agency
  • Regulation
    • Legal
    • Regulation
  • Reports
    • Industry Reports
    • Research Reports
    • Event Reports
  • Content Hubs
  • Events
    • Funds Europe Awards
    • Industry events
    • Webinars
  • Media
    • Magazines
    • Podcasts
    • Videos
  • About Us
    • Editorial team
    • The Magazine
    • Media Pack
    • Subscribe
    • Write For Us
    • Contact Us
  • Top 200

© 2026 Funds Europe Limited, a wholly owned subsidiary of Definite Article Media Limited. Website design by Bedazzled Publishing Services Limited.

No Result
View All Result
  • News
    • All news
    • People moves
    • Fund launches
  • Analysis
    • Insights
    • Content Hubs
    • Industry comment
    • Interviews
    • Opinion
    • Roundtable features
    • White paper library
  • Investments
    • Alternatives & private markets
    • Emerging markets
    • Equities
    • ETFs
    • ESG
    • Fixed income
    • Top 200 Fund Managers
  • Asset Servicing
    • Fund administration
    • Distribution
    • Technology
    • Trading
    • Trading & transfer agency
  • Regulation
    • Legal
    • Regulation
  • Reports
    • Industry Reports
    • Research Reports
    • Event Reports
  • Content Hubs
  • Events
    • Funds Europe Awards
    • Industry events
    • Webinars
  • Media
    • Magazines
    • Podcasts
    • Videos
  • About Us
    • Editorial team
    • The Magazine
    • Media Pack
    • Subscribe
    • Write For Us
    • Contact Us
  • Top 200

© 2026 Funds Europe Limited, a wholly owned subsidiary of Definite Article Media Limited. Website design by Bedazzled Publishing Services Limited.

Add New Playlist

No Result
View All Result
  • News
    • All news
    • People moves
    • Fund launches
  • Analysis
    • Insights
    • Content Hubs
    • Industry comment
    • Interviews
    • Opinion
    • Roundtable features
    • White paper library
  • Investments
    • Alternatives & private markets
    • Emerging markets
    • Equities
    • ETFs
    • ESG
    • Fixed income
    • Top 200 Fund Managers
  • Asset Servicing
    • Fund administration
    • Distribution
    • Technology
    • Trading
    • Trading & transfer agency
  • Regulation
    • Legal
    • Regulation
  • Reports
    • Industry Reports
    • Research Reports
    • Event Reports
  • Content Hubs
  • Events
    • Funds Europe Awards
    • Industry events
    • Webinars
  • Media
    • Magazines
    • Podcasts
    • Videos
  • About Us
    • Editorial team
    • The Magazine
    • Media Pack
    • Subscribe
    • Write For Us
    • Contact Us
  • Top 200

© 2026 Funds Europe Limited, a wholly owned subsidiary of Definite Article Media Limited. Website design by Bedazzled Publishing Services Limited.