Nick White, a former partner at Swiss asset manager Carmignac, has launched Seafield Capital Partners, an investment sales and marketing consultancy.
The new business is focused on fund distribution.
According to a statement, Seafield is hoping to “revolutionise the conventional fund distribution and marketing model across the fund industry by offering an innovative alternative to large-scale in-house operations”.
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The startup, which has offices in Dublin and London, has three asset managers signed up so far – Blue Diagonal Emerging Market Debt, Crossborder Kintore Systematic Gold Strategy & the Halo Asian Consumer fund.
“Our goal is to rebalance the economics of fund distribution without compromising on service quality,” said founding partner White.
“We believe in leveraging technology and a clearly defined, well-executed strategic approach rather than relying on large sales teams to meet our investors’ goals,” added White.
