German asset manager Deutsche Digital Assets (DDA) has partnered with Nordic crypto exchange Safello to issue white label crypto-backed exchange traded products (ETPs) under the Safello brand, expanding access to regulated digital asset investments in Europe.
Under the agreement, DDA will issue, list, and facilitate the distribution of Safello-branded crypto ETPs through its white label platform, DDA ETP AG. The partnership is conditional on DDA receiving approval as an issuer on Nasdaq Stockholm, where these products will be listed and made available to a wide investor base via affiliated brokers.
The first product set to launch under this collaboration will be a fully Bitcoin-backed ETP, designed to offer investors secure and transparent exposure to the leading cryptocurrency. Safello also plans to take on custodianship of the underlying crypto assets once it secures authorisation under the Markets in Crypto Assets Regulation (MiCAR), further reinforcing investor protections.
This partnership reflects DDA’s broader mission to bring regulated, transparent, and exchange-listed crypto investment products to both institutional and retail investors, as demand for accessible and compliant crypto solutions continues to grow.
For Safello, a crypto exchange company in the Nordics, this move marks a step toward its ambition of becoming a next-generation crypto bank, widening the gateway for mainstream investors to participate in the digital asset space.
Commenting on the partnership, both firms underscored the importance of security, transparency and regulatory compliance in attracting a broader investor audience to the crypto market. By leveraging DDA’s white label expertise and Safello’s strong regional presence, the two companies aim to pave the way for more sophisticated and trusted crypto investment vehicles in Europe.
“We are thrilled to collaborate with Safello in expanding crypto investment opportunities for Nordic investors. The institutional and retail demand for transparent, regulated, and exchange listed crypto products continues to grow, and our white label crypto ETP platform ensures that our partners can bring their strategies to market efficiently and securely,’’ said Dominik Poiger, head of product management at Deutsche Digital Assets.
“We are pleased to announce our partnership with DDA. By combining Safello’s twelve years of crypto know-how with DDA’s established success in exchange-traded offerings, this partnership strengthens our ecosystem, allowing us to provide both retail and institutional investors with secure crypto exposure, ” said Emelie Moritz, CEO, Safello.
