BNP Paribas Asset Management (BNPPAM) has appointed Hilda Tingle as global head of digital marketing.
In the newly-created London-based role, Tingle will be responsible for delivering the firm’s global digital marketing strategy for websites, social media and digital campaigns. She will work in close collaboration with regional marketing teams.
Tingle has more than 20 years of asset management and digital experience, and joins from JP Morgan Private Bank, where she was head of digital engagement.
Prior to that she spent more than 12 years at JP Morgan Asset Management, most recently as head of digital marketing operations, having previously been global business manager (marketing) and head of client communication Emea.
Roger Miners, BNPPAM’s chief marketing officer, said: “Technological and regulatory developments are major influences on the changing way in which asset management companies engage with their clients and Hilda’s expertise in areas including marketing automation and digital strategy and transformation will be invaluable as BNP Paribas Asset Management continues to enhance its digital capability.”
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