Allfunds, a B2B WealthTech platform, has appointed Luis Berruga as senior adviser. Berruga will support strategic initiatives and product development, with a focus on Allfunds’ upcoming Exchange-Traded Products (ETP) platform, set to launch in 2025.
Berruga brings extensive expertise in ETP product development and distribution. His role will involve fostering strategic partnerships within the ETP sector, ensuring that Allfunds’ platform aligns with market demands and delivers value from its inception. Berruga’s career highlights include his time as CEO of Global X, a New York-based ETF provider, and his founding of boutique investment firm LBS Capital.
Juan Alcaraz, CEO and founder of Allfunds, said: “With his extensive experience and industry insight, we’re excited to welcome Luis as we enter this next phase of growth. His appointment reflects Allfunds’ commitment to bringing in senior, specialized talent to evolve our offerings, respond to client needs, and provide a sophisticated, best-in-class solution that enhances client performance.”
Berruga added: “I am thrilled to join Allfunds at such a pivotal moment as the company seeks to enhance and differentiate its offering with the launch of its ETP platform next year. ETPs are evolving quickly, offering clients a more attractive and diversified solution to their investment portfolios. I look forward to working with the team, applying my expertise to help Allfunds navigate the competitive ETP landscape and support the company as it consolidates its position as a one-stop distributor of innovative investment solutions.”
