Legal & General Investment Management (LGIM) has appointed Helena Morrissey as head of personal investing for its UK business.
Morrissey was chief executive officer of Newton Investment Management for 15 years, although stepped down last August.
She is also the chair of the Investment Association, founder of gender equality pressure group, The 30% Club, and leads the Diversity Project.
In this newly created role at LGIM, Morrisey will be looking at how technology and changing consumer behavior are transforming the savings industry.
The firm said she will build and lead a “compelling digital platform” for direct customers, helping them to manage key milestones such as saving for children or investing for retirement.
LGIM said that the UK savings market is undergoing significant change, with increasing convergence between pensions and other forms of savings such as individual savings accounts, known as Isas.
Morrissey will report to LGIM’s chief executive officer Mark Zinkula and join the board of the firm.
“[Morrissey] is passionate about understanding and meeting the needs of investors, and is the right person to lead LGIM’s direct-to-consumer business,” said Zinkula.
The role starts May 1, 2017, subject to regulatory approval.
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