Family offices are reinforcing their commitment to sustainable finance, even as global markets face political and economic turbulence, according to a survey by the Sustainable Finance Initiative (SFi).
The survey of 144 family office representatives from all over the world showed that over 90% of respondents have allocated a portion of their portfolios to sustainable investments. 57% dedicating at least 10% of their portfolios to Impact-focused allocations and 17% allocating more than half to sustainability-driven initiatives.
Katy Yung, CEO, SFi called the results as a “turning point”: “Our survey in 2024 showed promise, but this year’s data underscores how family offices have not only maintained their focus, but also refined their strategies to achieve both social impact and robust returns.”
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A majority of respondents reported their sustainable investments “had met or exceeded benchmark expectations,” reinforcing the viability of combining financial returns with social impact.
Geographically, Asia Pacific is emerging as a priority region for family office investors, with 42% ranking it as their top area of investment. Thematic evolution is also evident: in 2025, nature-based solutions, biodiversity and regenerative practices took top positions, replacing last year’s focus areas of food and agriculture, circularity and healthcare.
Venture capital and private equity lead allocation preference (25%), according to the survey, followed by direct investments (22%).
Katy Yung added: “The dynamism and determination of family offices in Asia Pacific reflect a maturing investment approach that marries societal impact with financial rigour.” Looking ahead, she believes this group will continue to drive positive change, “aligning their resources with profitability and purpose.”
