State Street Global Advisors, the asset management business of State Street Corporation, has announced its new brand name: State Street Investment Management.
“The rebranding highlights the firm’s focus on growth and engagement with clients and partners, and its commitment to product innovation, in service of creating better outcomes for the world’s investors and the people they serve,” it stated.
In developing the new brand identity, State Street conducted research and solicited input and feedback from clients, investors and employees around the world. The update puts a stronger focus on the firm’s “One State Street” approach that aims to enhance collaboration across State Street Corporation and expand offerings for the benefit of investors globally.
“Today marks a new chapter in our story – one that reflects our values, honors our rich heritage, and brings our vision for the future into sharper focus,” said Yie-Hsin Hung, president and CEO of State Street Investment Management. “Our new brand underscores our mission of investing in our clients as they invest in the markets, delivering tailored solutions, and prioritizing partnerships.”
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Founded in 1978 and headquartered in Boston, State Street Investment Management manages approximately $4.67 trillion in assets† and serves a spectrum of clients, from institutional and individual investors to plan sponsors and financial advisors.
“State Street Investment Management is an essential partner to investors, offering them unparalleled expertise, unique insights, and both innovative and cost-effective solutions,” said John Brockelman, chief marketing officer for State Street Investment Management. “We’re excited to unveil a new brand that communicates that promise. These changes to our brand strengthen our value proposition, simplify the way we go to market, and improve our clients’ experience across State Street.”
“To us, the word ‘investment’ is not just about the capital markets,” said Hung. “As a firm, we’re investing in our relationships, investing in innovation and investing in the future. We’re helping secure better outcomes for our clients, and we’re pleased to present a new brand name that reflects this.”
