UK-based specialist fund services provider Waystone has appointed Kevin Schrader as senior sales director of Waystone ETFs as it looks to expand its ETF platform.
Schrader will execute strategies to drive sales of ETFs in partnership with Waystone clients, growing assets under management across all geographies in its key client segments: financial intermediaries, institutional asset owners and managers.
Schrader, who has over 25 years of experience within the asset management sector, has joined from Boston Partners Global Investors where he was responsible for the wholesale distribution of active value equity strategies in the UK, working closely with teams across Europe and North America.
He began his career at Eaton Vance Management in 1993, where he advanced to the position of regional sales director for Europe and the Middle East. He then joined BNY Mellon Asset Management, serving as head of global key accounts, before taking on a similar role at Robeco in Rotterdam.
ETFs reached a $13.14tn at the end of June, data shows
Waystone ETFs, led by CEO Paul Heffernan and Henry Glynn, head of ETF capital markets and distribution, specialises in white-label solutions and customised platforms for asset managers entering the European ETF market. They also offer broader ETF distribution services, including listing and registration. Recently, Waystone ETFs launched a white-label platform with Northern Trust Asset Management.
Paul Heffernan, CEO of Waystone ETFs, said: “It’s fantastic to witness the growth of our European ETF platform and, with Kevin’s expertise, we’re now even better placed to continue to expand in what is fast becoming a key arena for issuers.”
Schrader said: “Waystone is at the forefront of ETF developments, with an already exemplary track record of delivering for large institutional asset managers. I look forward to playing a key role in the continued growth of the business.”
