Ten funds have attracted almost a third of all net sales so far this year, according to Lipper.
At the end of July, ten funds accounted for 31% of all net sales across 21,916 equity, bond and mixed asset funds.
Ed Moisson, head of UK and cross-border research at Lipper, said this phenomenon had become more pronounced through the financial crisis. Back in 2003, only 13% of the sales went into the top ten best-selling funds.
Comparing these ten funds, Moisson said there was an “increasing dominance” between 2006 and 2010, but this had eased since.
“Most reasonable-sized fund companies will look to ensure their product range can meet different, and evolving, investor demands, and hope to capture some of the money that has flooded into the best sellers,” Moisson said.
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